Wildfarmed regenerative organic white flour is grown without the use of pesticides, insecticides or fungicides, in a system that prioritises soil health and increases soil biodiversity.
When we started farming 15 years ago we saw bare fields. Soil and nitrates cascading into the rivers when it rains. Pesticides and herbicides attacking what remains of soil and insect life. The U.K. has now lost half of its pre-industrial biodiversity and is in the bottom 10% of countries worldwide. A sorry state, but also one of huge potential.
Our thinking was that unless we create a market for farmers that rewards quality rather than quantity – quality of their crops, soils and ecosystems – change will be limited.
Wildfarmed is our attempt to create that market for quality. It’s a big challenge. But the response from so many farmers has been amazing. It feels like real change is within touching distance, but success also depends on the people who know how to turn our flour into delicious products and our ability to spread the message far and wide that by choosing these products, people become activists – part of the solution.
Because every time you buy food you shape the future of the planet.